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Pamela Permalloo-Bass

Meet Pamela Permallo-Bass Head of Equality & Diversity at Salisbury NHS Foundation Trust

In Conversation With…

Gladys Taitia

Gladys Taitia is the dynamic CEO of EMIC Media. To say that she is passionate about her company mission is an understatement. EMIC stands for Empower, Mentor, Inspire, Connect and that's exactly what this dynamo does. Be inspired!

What is your leadership style?

My leadership style is access to information. I believe empowering information is paramount to any personal development and is a precursor to confident leadership.

Do you believe that there is a difference between the way that men and women lead?

I believe there is a paradox to that, so I’ll say yes and no. No, because limiting beliefs have modelled societies that believe that men are born leaders while women are born care givers, a misnomer I say. On the flip I say yes, because of women’s sensitive nature which has proved to make them better team players and effective solution providers. I guess it’s the care giving quality that gives women an effectively different touch to leadership.

Are there any individuals who have inspired you whether you know them personally or just by reputation?

My inspiration comes from the women and men that raised me with such limited resources, to understand the value of small business in fighting poverty.

Much of the work that you do is around the empowerment of women globally. How do you think that the work that you & others do will impact societies over the next 5 years?

Over the next five years private-public partnerships and the role of business will bridge the gender gap, through skills and development in a way like never before. If we are able to build community based partnerships, providing business confidence to women from grassroots to run sustainable small businesses that empower their families and communities’ livelihoods, then we would have had the desired impact.

There is a lot of talk about ‘disruptive thinking’: in terms of the dramatic global upheaval in leadership in every sector over the last few years, is there disruptive thinking emerging in leadership?

In my opinion, thinking that women’s empowerment has become ‘overrated’ is right up there: Statistically it couldn’t be further from the truth, as most of the world’s population living below the poverty line are women and children. We live in a society of generalities and this poses a detrimental effect to women’s development. If without knowing the facts, we continue to make light of the issues affecting more than half the world’s population then the global issues we claim to be fighting to resolve are here to stay. It is true that not every woman needs empowering, but for every society to become truly economically sustainable, it will need more empowered women and men in leadership to achieve it.

What is one of the most important issues that needs our focus to support further development?

It is critical now more than ever due to globalisation to bring people together as a human race rather that looking at what separates or make us different. I personally believe without diversity there will always be limitations in our productivity and development.

What did you dream of becoming when you were little?

When I a little girl I wanted to be my family’s problem solver and solution provider, whatever the hardship. I saw my family persevere through many trials and tribulations and crazy as it may sound, I wanted to be their provider of comfort. This led me to starting my own business at the tender age of 10. I must say it’s still a process towards delivery. The only difference is now that desire is without borders.

Do you have a favourite book?

I would have to say 'Rich Dad Poor Dad' by Robert T Kiyosaki, although I must admit I have now read quite a few that have had similar impact and taught me the art of contribution.

Who are your cheerleaders?

My departed grandparents and father (oh yes, they still very much are), and my living mom and family.

What has the power to make you jump out of bed with excitement on a cold wet Monday morning?

The idea of poverty eradication, I have grown up in it, seen worse all around me and vowed to play my part. It is actually coming in contact with like-minded pioneers, changing the communities they live in, one person at a time that has made me that more determined to share their stories. Every encounter often wakes me up each day with a resolve that together we can beat global poverty, one community at a time.I do not expect the world to suddenly live at par but I do believe it is every human being’s right to live with the basic necessities whatever their societal status.

Thank you Gladys